Social media influencers are enjoying the best phase of their lives as they’ve started to stand shoulder-to-shoulder with Bollywood and television celebrities. Influencers worldwide are creating an impact, but in India, the fandom of influencers is quite unreal.
For instance, in 2023, famous YouTuber, Elvish Yadav won Bigg Boss OTT 2, which speaks volumes about an influencer’s impact in India. Apart from influencers creating an impact in the marketing world, there is also a sudden rise in the number of influencer couples.
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