Isha Ambani made headlines after she acquired a deal with Bollywood actress, Alia Bhatt’s conscious clothing brand for kids, Ed-a-Mamma. The actress announced their partnership on September 6, 2023. For a few months, reports were rife that Isha Ambani and Alia Bhatt might collaborate for their brand. Now, Isha Ambani opened up about her partnership and why it is special for her as a new mom.
Isha Ambani talked about collaborating with Alia Bhatt and how as new moms they both feel it super special
Recently, in an interaction with the media, Isha Ambani called the partnership super special. She added that her twins and Alia’s daughter, Raha Kapoor are just two weeks apart. Isha revealed that they went through their pregnancies together, wearing Ed-a-Mamma maternity wear and now they are dressing up their children in the kidswear from the label. She was quoted as saying:
“Alia’s daughter and my twins are two weeks apart and we pretty much went through our pregnancies at the same time coincidentally wearing Ed-a-Mamma maternity, and now dressing our children in Ed-a-Mamma kidswear, which they love! So, this is special – the product, brand and the partnership are especially close to my heart.”