Hailey Bieber is making headlines across the world for her impressive business game. The gorgeousness is levelling up in her professional life as she is all set to sell her makeup and skincare brand, Rhode, to Elf Beauty Inc. for 1 Billion US Dollars, which, if converted into INR, turns out to be Rs. 8,320 crore. The beauty label Rhode is already making waves across the world, and the deal has struck more eyes.
For the unversed, on May 28, 2025, Elf, in a press statement, revealed that they would be paying 800 million US Dollars to the shareholders of Rhode in cash and stocks combination. Over the years, celebrity-owner makeup and skincare brands have become all the rage among millennials and Gen Z. However, Hailey’s journey from a small town to making a billion-dollar beauty brand is fascinating. Let’s dive into it and know more!
Hailey Bieber transformed herself from a model into a sassy businesswoman with a crazily successful beauty brand