Virat Kohli remains India’s top celebrity brand for the third consecutive year, boasting a $231.1 million value, surpassing Bollywood giants. Ranveer Singh and Shah Rukh Khan secured second and third positions, respectively, while Alia Bhatt climbed to fourth. The rankings, compiled by Kroll, consider endorsement portfolios and social media presence, where Kohli leads with 273 million Instagram followers.