Indian cinema icon Amitabh Bachchan mourned the passing of advertising legend Piyush Pandey, calling him a creative genius and dear friend. Bachchan, accompanied by his son Abhishek, attended Pandey’s cremation. The duo collaborated on iconic campaigns like ‘Do Boond Zindagi Ke’ for polio eradication and Gujarat tourism. Pandey, 70, leaves behind a remarkable 40-year legacy in advertising.