Piyush Pandey was a legend who revolutionised Indian advertising with his raw, desi touch. He ruled the advertising world for four decades with his jingles and campaigns. His campaigns, like Asian Paints’ “Har khushi mein rang laaye” and Fevicol’s “Jor laga ke haisha,” are still among the most loved ads.
But the one that has won millions of hearts is the Cadbury ad. The popular 90s ad featured a beautiful woman watching a cricket match with bated breath. Dressed in a blue coloured floral dress, she dances her heart out on the field when her favourite player wins the game. Her childlike joy wins everyone’s heart instantly, and she soon became iconic.
