Zohran Kawme Mamdani announced his candidacy for the mayoral race in New York City in October 2024. The politician entered the electoral race with relatively low name recognition. However, his unique ways of conveying messages centred on affordability resonated with everyone’s hearts. His campaign included some extremely nostalgic yet interesting elements from the Bollywood culture, which has drawn him immense praise and attention in the lead-up to the Democratic primary field.
Zohran Kawme goes Bollywood-coded for his mayoral race
Zohran Mamdani has drawn the attention of the youth immigrants and working-class New Yorkers by embracing his South Asian heritage. His criticism of Israeli policy and vocal advocacy of Palestinian rights have divided the voters, with some making several accusations against him of being anti-Israel. He has also been branded ‘anti-Hindu’ by some groups following comments about Indian Prime Minister Narendra Modi.